BRAND STORY

Tirupati Colour Pens Pvt. Ltd. was established in 2008, and has been painting your imagination with a wide array of writing and drawing instruments. Envisioning a brighter future for all while offering pocket-friendly stationery supplies, we have been one of the prominent brands in shaping your artistry into success.

Our success stems from an affordable and sleek range of ball point pens. So, pick up a BALAJI pen and start penning down your thoughts. Add perfect strokes to your imagination with our plethora of writing instruments, colour pens, crayons, etc. that offer perfect precision with comfortable grip for all your projects and assignments.

The name ‘BALAJI’ stems from the faith of Lord Hanuman and his strength. Our writing and stationery instruments portray attributes such as diction, elegant visage, and speech.

Tirupati Colour Pens Pvt. Ltd. is the result of the faith that Mr. Sunil Kanodia, our Chairman, believes in and propagates. By eliminating middlemen and choosing the direct marketing route, coupled with state-of-the-art manufacturing, we have experienced exponential growth within just 3 to 4 years of inception.

As one of the leading manufacturers of stationery items across India, we have modified our processes over the years to suit our consumer’s diverse needs. Catering to both national and international markets, the following help to differentiate our offerings and yield positive results in terms of production quantity, quality, and margins: :
 

Our product categories resonate with a wide age-group, starting from Water Colour Pens (Sketch Pens), Ball Point Pens, Direct Fill Ball Pens (Use & Throw Pens), Gel Pens, and Wax Crayons to Washable Markers, Crayons, and more.

Located in the City of Joy, our manufacturing facility features Ink Reservoirs, one of the most significant components for fibre tip pens. Our raw materials are obtained from the largest companies around the world. Modern infrastructure and automated assembly lines offer unmatched, premium products at competitive prices.
 

With the guarantee of a longer shelf-life, our products have been winning hearts across the Indian market. We distribute through our own marketing channel that includes super stockists, distributors, direct dealers, salespersons, and more, offering them at the best price to suit our customers’ pockets.

Our first factory was established in November 2010 at Joka, South 24 Parganas as we began our journey with a nominal turnover. Slowly but steadily, we made our mark in the stationery industry, and have multiplied our production manyfold.

We have been equipping modern, tech-savvy consumers with a wide array of stationeries & accessories, while expanding our facilities and providing greater employment opportunties. After our acing venture in India, we have emerged as one of the top international stationery brands.

MISSION

Serve diverse customers with an efficient and exquisite range of writing instruments and stationery

Offer premium quality products for customers in India and globally at the best prices

VISION

Be the go-to stationery brand by offering cost-effective solutions

Strengthen our clientele by building lasting relationships with them

Take environment-friendly steps, and contribute to the ecosystem through sustainable production

VALUES

Shape young minds by actively contributing to NGOs

Belief in the power of education and writing, which strengthens a country’s future

Upliftment of the underprivileged by offering access to education

  • High manufacturing capacity
  • Premium and diverse stationery items in comparison to competitors
  • Vibrant superior-quality colours in a wide array of categories
  • Manufacturing a plethora of SKUs in several categories